The Farmer And The Salesperson

It was last July 11, 2017 when I believe God told me “go back to sales”. It was just about 3 months ago that I gave up on my license as an Insurance Advisor, so it really got me thinking “why sales”? I just came into a conclusion that I’m not a salesperson few months ago, then He actually instructs me to go back to sales right now. Why oh why?

Days passed and this specific thought really won’t leave my mind so I tried researching about sales and I just stumbled an interesting article. This specific article says that the secret to success in sales can actually be found in the bible. So today, that’ll be the topic of this post.  I’m not forcing anyone to believe everything that I’ll be sharing now, but I hope reading this can spark something into your life, especially if you are in the sales industry.

Success in sales can be found in the bible.

I’m not the type of person who reads the bible daily, but there are actually a couple of specific stories and verses that really speaks to me whenever I encounter them. One of them is the parable of the sower (Mark 4: 3-8).

The parable says:

3 “Listen! A farmer went out to sow his seed. 4 As he was scattering the seed, some fell along the path, and the birds came and ate it up. 5 Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow. 6 But when the sun came up, the plants were scorched, and they withered because they had no root. 7 Other seed fell among thorns, which grew up and choked the plants, so that they did not bear grain. 8 Still other seed fell on good soil. It came up, grew and produced a crop, multiplying thirty, sixty, or even a hundred times.”

Familiar with the story? If you’ll further read the whole parable, this story’s main discussion is about spreading the word of God to other people. Read Mark 4: 19-23 and you’ll get what I’ll mean. Anyways, our discussion will focus on the first part of the story which is written above. How is this related to sales? Well, let’s break it down into pieces and compare the farmer into a salesperson.

Verse 3 says: “Listen! A farmer went out to sow his seed.”

Translation: Listen! A Salesperson went out to sell his product.

Verse 4 says: “As he was scattering the seed, some fell along the path, and the birds came and ate it up.”

Translation: As he delivered his message, he did not listen for the customers’ needs or attempt to build a relationship. This left the door open for his competitors, to swoop in and get the sale.

Verse 5 says: “Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow.”

Translation: And when he did happen to sell a customer his product or service, he did not know if it really solved the customer’s problem or filled their need.

Verse 6 says: “But when the sun came up, the plants were scorched, and they withered because they had no root.”

Translation: So at the first sign of trouble or the first competitor offering a better deal, he loses the client. Making him wonder WHY?

Verse 7 says: “Other seed fell among thorns, which grew up and choked the plants, so that they did not bear grain.”

Translation: This very same salesperson did not differentiate his product or service. He unknowingly said, my product is like everyone else’s. Then the person with the best price wins. This practice lowered his closing ratios and margins.

Verse 8 says: “Still other seed fell on good soil. It came up, grew and produced a crop, multiplying thirty, sixty, or even a hundred times.”

Translation: The competitor’s salesperson went about it in a different way. He listened to the customers and worked hard on the relationship, focused on being the trusted advisor. His thorough understanding of the customers’ needs provided the customer a product or service that truly addressed their problems and needs. So at the first sign of trouble or when a competitor is offering a better deal, the customer is not swayed, since they know that this salesperson has their back and best interest at heart. He has identified what makes his product and service different and shows how it better fits the customer’s needs. This salesperson regularly produces sales, thirty, sixty or even a hundred times that of the first salesperson.

Now let’s view this message as a whole.

The competitor’s salesperson went about it in a different way. He listened to the customers and worked hard on the relationship, focused on being the trusted advisor. His thorough understanding of the customers’ needs provided the customer a product or service that truly addressed their problems and needs. So at the first sign of trouble or when a competitor is offering a better deal, the customer is not swayed, since they know that this salesperson has their back and best interest at heart. He has identified what makes his product and service different and shows how it better fits the customer’s needs. This salesperson regularly produces sales, thirty, sixty or even a hundred times that of the first salesperson.

Mark IV provides a very powerful message. I came to realize why I did not succeed before in the field of sales. Thus, I just know that this time as I ask God to reveal to me what field of sales am I going be part of next, I’ll be making sure that I’ll always keep this specific realization within me whenever I approach people.

“There is a law of averages; the more you shoot, the better chance you have of winning the game.” – Sandi Kohler

Photo credit: jeffshore.com; iscreamsundae.com; weknowyourdreams.com


I hope this article taught you something about how to achieve success.
Please don’t forget to share if you like it! :)

I Struggle, I Win!
Jeypi Kyu

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  • Jeannine Dippenaar

    Such an interesting read, both my husband and myself are in sales. And you are right it is very important to be quit and listen. Many sales people are so busy selling their product that they forget to try and solve the clients need. Will definitely share this with my hubby

  • dmhyf

    Even if we are not working in sales, we do need to sell what we can offer to other people in daily life. Being unable to convince other people to trust in us will make success difficult to achieve. – Fred

  • Mitchelle

    In whatever endeavor in life perseverance is key otherwise everything just stops. Next is willingness and being open-minded to change, as it is the only permanent thing in this universe.

  • Rochkirstin Santos

    Product differentiation and understanding what the customers really need and want are two keys in becoming successful in sales. Knowing what you’re capable of and keeping a good realization go hand in hand. Keep it up!

  • marvi ocampo

    Having great rapport and knowing exactly what your customers need are factors that helps build great business relationship with customers. Maybe this time you will be able to find that selling is indeed your true call 🙂 God bless!

  • I don’t want to argue with you on how your business analogy is equated with spirituality which has guided you personally. God’s words aren’t used to propel one’s business. However, I respect you for that. You’re entitled for that.

  • This is an interesting post. Using religion for the analogy, I would not have thought of it. But reading it thoroughly, it makes all sense. Understanding customer’s need is key

  • From the get-go I didn’t think it was the best idea to quit the profession you invested time and money learning. Like the bible story explains, our effort bears fruit if we stick with it. Life is a mix of experiences and all contribute to our journey as lessons on the path.

    • I know eliz, which is why I am now contemplating on going back to sales. I’m still checking up my current options but i do know I’ll eventually be back at sales. Thanks! All glory to God. 🙂